I would feel terribly guilty if I didn’t make sure to put in at least one original post for the Newbie Blogger’s Initiative, so here you go.
So, on the topic of Grest and Cuss- erm, discussing Guesr and Csoss… Oh forget it. Let’s talk about Guest and Cross posts for blogs.
Anyway, for a while there was one idea to better support your blog would be to post it everywhere. This is referred to as cross-posting. And to be honest, it makes sense. If you have to advertise for a concert while you’re on a budget, hopefully you make a large (but well made) poster, copy it, and then start posting it everywhere you can. Given the opportunity, you will also stick a smaller version of the poster onto your neighbor’s cat. You don’t hand draw a flier and then pass it to your mom, and then get started on making a different one to give to your dad, then your sister, then your best friend… At that rate, you’ll never even reach the neighbor’s cat, let alone a new person. It’s time consuming, difficult, and ridiculous.
Cross posting is essentially the first option. You cross post by typing up your main article and putting it up on your blog, and the on another person’s blog, Myspace, Facebook, a Ning Network, a Giant Bomb blog, in several forum threads, and then maybe because you can’t be bothered to steal your neighbors cat, you elect to just put a picture of a lolcat somewhere in that blogpost. Good going, right?
If only my friend, if only.
It turns out that Search Engines (such as Google, Bing, and Yahoo) are not happy with this. In fact, they frown upon your use of all these fliers on their internet. They don’t want to show multiple search results of the exact same post which is only different in the fact that they’re on different sites(though you may be able to keep the lolcat useful). Thinking about it, that’s not too surprising. Instead of putting up fliers all over the town, to a search engine you’re just putting up a bunch of advertisements in their house and asking them to tell people which of the identical ten is their personal favorite. So naturally they respond by ripping off the posters in frustration. Then, they them into their storage room, and if someone happens to be so persistent that they come knocking on Mr. Search Engine’s door asking, Search Engine will with a sigh direct that person to the storage room to go pick out one of those fliers.
Basically, while a search engine normally won’t go so far as to delete all the results for your blog, they will instead knock down the search results for them, and try to put up some less annoying pages in their place. In the age of viral marketing with with Twitter, Facebook and Digg, search engine’s would much prefer you try sharing your site/posts that way. Now, onto the Guest Posts…
If you look at the image too long, you start to imagine how you would look in it yourself. So let’s move on while we still can.
As I was saying, guest posts. A guest post can have a few meanings depending on how you view the word “guest”. But this time let’s just look at one definition, yes? The general idea of a guest post is (to stick with the concert analogy) to be the opening act for another band. You perform at someone else’s concert in order to promote your own tour, the only caveat being that you need to play a new song (remember, this isn’t actually a cross post, you need new content!) And the great thing about posting on another person’s blog (with permission of course) is that you’re significantly less likely to be booed off the stage or have bottles thrown at you in the event that they hate you. Of course, if you actually need that thought as a safety blanket we might have a different problem at hand.
Regardless, the great thing about guest posts is that both sides will benefit, so be sure to try and guest post on another person’s blog, but also try and have guest bloggers yourself! The guest has an opportunity to promote themselves, while the host is given the opportunity to spice up their blog with something different. It’s pretty hard to go wrong with that.
And then of course, there is also the warm and fuzzy feeling from working together.
Riknas, signing off!